Sellers typically experience their own campaign as an outside observer. Inspection numbers, enquiry counts, these are the figures available to them, and it is natural to read them as the whole picture. In reality the outcome gets decided somewhere the seller rarely has visibility into, in follow-up

Whichever agent names the biggest number is obviously the one who has done the most homework.Most sellers reach this conclusion the moment three appraisals arrive forty to sixty thousand dollars apart. On the surface it tracks. A sharper read on the market should produce a bigger, more defen

The real estate valuation Australia sellers picture in their heads usually involves a tape measure, a clipboard, and a short walk through each room ending in a figure. What actually shapes that figure often starts in the driveway, well before the agent has even reached the front door, and it is the

A seller once agreed to a photography date purely because it suited the diary of the agent, not the growing season of the garden. Three weeks before full bloom, the shots were taken anyway, and the listing launched with the garden half finished, with no window left to redo it once the campaign had g

Track records are real. The sales happened. The prices are accurate. What is missing is context - and context is where the picture changes. A list of twenty sold properties in twelve months looks impressive until you find out the agent had forty listings and half of them did not sell.Reading